by Christopher Norton | Apr 2, 2021 | Christopher, Podcasts
On April 1st, 2021 (the day before this was published) we launched a one-day, over-the-top, and completely fake campaign for Potomac NFTs. In this episode of Build in Public, our marketing team breaks down their April Fools’ meme: HOW we built it WHY we built it...
by Christopher Norton | Mar 12, 2021 | Christopher, Podcasts
Financial Advisors often ask us about marketing, but we don’t sell marketing services. So, since we’ve always valued transparency, we figured why don’t we just show you what we do? The successes, the failures, all of it. In the first episode of this new series, we set...
by Christopher Norton | Jan 12, 2021 | Podcasts
In our industry, it can often feel like the same people are talking about the same things over and over again. So, while our guest today is one of our industry’s most beloved voices, we’re not going to talk about our own perspectives at all. We sit down with Samantha...
by Christopher Norton | Nov 18, 2020 | Podcasts
We’ve debated whether social media is a good use of time, but however you’re engaged you must be compliant. You also want to be timely, collaborative, and hopefully effective. Our guest today, Ben Pankonin of Social Assurance, has built a technology for the financial...
