Built to Conquer Risk®

investment strategies for financial advisors

investment
strategies for
financial advisors

Potomac provides real tactical management with a differentiated investing experience rooted in data, discipline, and transparency.

An image of the Avocet Tower from far away. The background is colored with dawn hues. This is where Potomac is headquartered.

we're a pioneer in active
risk-managed investing

1987

Year founded

$5B+

Assets under management

>3,000

advisors Served

As of 08/31/2026

available on all your favorite platforms

Does this sound like you?

Value Discernment

Financial advisors have a plethora of choices when it comes to highly correlated passive strategies. But you seek to reduce risk while providing a different experience from the broad market.

Reject the Noise

You're not looking for a partner who chases headlines or rides emotional waves. Instead, you seek a clear, repeatable process that prioritizes facts over feelings and discipline over hype.

Surpass Convention

Conventional risk reduction strategies are sub-optimal because of the amount of return you must leave on the table. You seek uncorrelated and lower drawdown strategies, without sacrificing return premium.

An image of a man (Dan Russo, CMT®), writing on a VibeBoard. On the vibe board is a projected image of a stock market graph. In the foreground is a camera recording this scene.
An image of a man (Dan Russo, CMT®), writing on a VibeBoard. On the vibe board is a projected image of a stock market graph. In the foreground is a camera recording this scene.

we put data > feelings

Potomac was founded on the belief that risk can be managed by smart ideas and smart people. We’re an active asset manager built for advisors who want to grow without the gut-wrenching drawdowns. Risk-managed strategies, performance-focused decisions, and an edge that cuts through the fluff.

let's conquer risk together

STRATEGIES

Tactical, unconstrained, and risk-aware strategies engineered to limit drawdown using affiliated mutual funds.

Funds

Designed to tactically adjust their holdings to match the current market environment, the Potomac Funds are Built to Conquer Risk®

SDBA

Bring active, risk-managed investing to self-directed brokerage accounts inside employer retirement plans.

GUARDRAILS

Risk software with a backbone — real, testable maximum-drawdown limits that keep portfolios on course. Free for advisors with assets at Potomac.

TAMP

Potomac Union is a turnkey asset management platform (TAMP) delivering institutional-grade strategists, cutting-edge technology, and full lifecycle support—from proposal generation to reporting.

exclusive advisor
only webinar

OCt 20th 2026 | 2-3PM ET

Join Senior Economic Strategist Shawn Snyder and special guest Steve Pavlick, Principal at Mindset and Washington Policy Advisor to Renaissance Macro Research, to learn what the 2026 midterms could mean for policy, markets, and portfolios.

Unfiltered Takes. Tactical Thinking.

Unfiltered Takes.
Tactical Thinking.

Real perspective on the markets, the industry, and the ideas driving our approach.

A video thumbnail graphic set against a dramatic sky with billowing clouds and a distant battlefield backdrop. On the left foreground, Dan Russo wears a navy blue pinstripe suit, a white dress shirt, and a patterned tie, looking skeptically at the camera while adjusting his wristwatch. Text in the upper center reads "episode 94" in white, "THE GENERALS BEGIN TO RETREAT" in large bold yellow capital letters, and "WITH DAN RUSSO, CMT®" below in white. On the right, an anthropomorphic bull dressed as a military general in a red coat with ornate gold epaulets and a billowing red cape looks forward sternly. A small yellow geometric logo rests in the bottom right corner.

Video

Article

Dan Russo, CMT®

Oct 19, 2026

A graphic design layout for a YouTube thumbnail with large, bold white text reading "BELTWAY" stacked above "BRIEF". On the right side, a portrait shows Woody Wiegmann looking upward with a faint smile while adjusting his navy blue patterned bow tie with both hands. He wears a crisp white dress shirt and a wristwatch. The background is a vector illustration featuring a multi-lane highway curving past a large, curved modern glass-paneled corporate building surrounded by sparse trees and landscaping. A small white geometric interlocking logo sits in the bottom left corner.

Video

Article

Shawn Snyder

Oct 15, 2026

A video thumbnail graphic set against a dramatic sky with billowing clouds and a distant battlefield backdrop. On the left foreground, Dan Russo wears a navy blue pinstripe suit, a white dress shirt, and a patterned tie, looking skeptically at the camera while adjusting his wristwatch. Text in the upper center reads "episode 94" in white, "THE GENERALS BEGIN TO RETREAT" in large bold yellow capital letters, and "WITH DAN RUSSO, CMT®" below in white. On the right, an anthropomorphic bull dressed as a military general in a red coat with ornate gold epaulets and a billowing red cape looks forward sternly. A small yellow geometric logo rests in the bottom right corner.

Video

Article

Dan Russo, CMT®

Oct 19, 2026

An image of the Avocet Tower from a distance.

get in touch

Have questions about our approach or want to see how we can support your practice? Reach out, we'd love to hear from you.

An image of the Avocet Tower from a distance.

get in touch

Have questions about our approach or want to see how we can support your practice? Reach out, we'd love to hear from you.