Built to Conquer Riskยฎ

investment strategies for financial advisors

investment
strategies for
financial advisors

Potomac provides real tactical management with a differentiated investing experience rooted in data, discipline, and transparency.

An image of the Avocet Tower from far away. The background is colored with dawn hues. This is where Potomac is headquartered.

we're a pioneer in active
risk-managed investing

1987

Year founded

$5B+

Assets under management

>3,000

advisors Served

As of 08/31/2026

available on all your favorite platforms

Does this sound like you?

Value Discernment

Financial advisors have a plethora of choices when it comes to highly correlated passive strategies. But you seek to reduce risk while providing a different experience from the broad market.

Reject the Noise

You're not looking for a partner who chases headlines or rides emotional waves. Instead, you seek a clear, repeatable process that prioritizes facts over feelings and discipline over hype.

Surpass Convention

Conventional risk reduction strategies are sub-optimal because of the amount of return you must leave on the table. You seek uncorrelated and lower drawdown strategies, without sacrificing return premium.

An image of a man (Dan Russo, CMTยฎ), writing on a VibeBoard. On the vibe board is a projected image of a stock market graph. In the foreground is a camera recording this scene.
An image of a man (Dan Russo, CMTยฎ), writing on a VibeBoard. On the vibe board is a projected image of a stock market graph. In the foreground is a camera recording this scene.

we put data > feelings

Potomac was founded on the belief that risk can be managed by smart ideas and smart people. Weโ€™re an active asset manager built for advisors who want to grow without the gut-wrenching drawdowns. Risk-managed strategies, performance-focused decisions, and an edge that cuts through the fluff.

let's conquer risk together

STRATEGIES

Tactical, unconstrained, and risk-aware strategies engineered to limit drawdown using affiliated mutual funds.

Funds

Designed to tactically adjust their holdings to match the current market environment, the Potomac Funds are Built to Conquer Riskยฎ

SDBA

Bring active, risk-managed investing to self-directed brokerage accounts inside employer retirement plans.

GUARDRAILS

Risk software with a backbone โ€” real, testable maximum-drawdown limits that keep portfolios on course. Free for advisors with assets at Potomac.

TAMP

Potomac Union is a turnkey asset management platform (TAMP) delivering institutional-grade strategists, cutting-edge technology, and full lifecycle supportโ€”from proposal generation to reporting.

Unfiltered Takes. Tactical Thinking.

Unfiltered Takes.
Tactical Thinking.

Real perspective on the markets, the industry, and the ideas driving our approach.

Article

Dan Russo, CMTยฎ

Nov 11, 2026

A wide outdoor shot of a classic light blue convertible car with a white interior parked on a paved brick walkway. Camera rigging mounts are visible attached to the windshield and door of the vehicle. On the right, a man in a black polo shirt, light trousers, and white sneakers stands gesturing with open hands toward the car. On the left, another man in a dark blazer stands near the front end looking toward the passenger side. High-rise oceanfront hotels, landscaped greenery, and metal barrier fences frame the background under bright daylight.

Video

Christopher Norton

Nov 11, 2026

A video thumbnail graphic set against a scenic backdrop of green hills and a body of water under an overcast sky. On the right foreground, Dan Russo wears a navy blue pinstripe suit jacket, white shirt, and patterned tie, looking straight ahead with a subtle, neutral expression. Text overlay in the upper center reads "episode 97" in white, "SO, THAT HAPPENED" in large bold yellow capital letters, and "WITH DAN RUSSO, CMTยฎ" below in white. On the left, a plush, brown anthropomorphic bull character in a green plaid jacket and red tie looks upward with wide, surprised eyes. A small yellow geometric logo sits in the upper left corner.

Video

Article

Dan Russo, CMTยฎ

Nov 9, 2026

Article

Dan Russo, CMTยฎ

Nov 11, 2026

A wide outdoor shot of a classic light blue convertible car with a white interior parked on a paved brick walkway. Camera rigging mounts are visible attached to the windshield and door of the vehicle. On the right, a man in a black polo shirt, light trousers, and white sneakers stands gesturing with open hands toward the car. On the left, another man in a dark blazer stands near the front end looking toward the passenger side. High-rise oceanfront hotels, landscaped greenery, and metal barrier fences frame the background under bright daylight.

Video

Christopher Norton

Nov 11, 2026

An image of the Avocet Tower from a distance.

get in touch

Have questions about our approach or want to see how we can support your practice? Reach out, we'd love to hear from you.

An image of the Avocet Tower from a distance.

get in touch

Have questions about our approach or want to see how we can support your practice? Reach out, we'd love to hear from you.