A modern interior wall feature displaying a large, white geometric corporate logo for Potomac that is mounted on a vibrant green living wall made of various types of moss, ferns, and foliage. The logo consists of three interconnected, white hexagonal shapes forming an infinite or interlocking link design. The moss wall is framed by a curved wood panel on the upper left, and the backs of three neutral-toned office or conference chairs are visible in the foreground behind a stone tabletop, angled looking up toward the wall display.
 A modern interior wall feature displaying a large, white geometric corporate logo for Potomac that is mounted on a vibrant green living wall made of various types of moss, ferns, and foliage. The logo consists of three interconnected, white hexagonal shapes forming an infinite or interlocking link design. The moss wall is framed by a curved wood panel on the upper left, and the backs of three neutral-toned office or conference chairs are visible in the foreground behind a stone tabletop, angled looking up toward the wall display.
 A modern interior wall feature displaying a large, white geometric corporate logo for Potomac that is mounted on a vibrant green living wall made of various types of moss, ferns, and foliage. The logo consists of three interconnected, white hexagonal shapes forming an infinite or interlocking link design. The moss wall is framed by a curved wood panel on the upper left, and the backs of three neutral-toned office or conference chairs are visible in the foreground behind a stone tabletop, angled looking up toward the wall display.

Built to Conquer Risk®

Built to
Conquer Risk®

Built to Conquer Risk®

Investment strategies for financial advisors.

Investment strategies for financial advisors.

Does this sound like you?

Value Discernment

Financial advisors have a plethora of choices when it comes to highly correlated passive strategies. But you seek to reduce risk while providing a different experience from the broad market?

Reject the Noise

You're not looking for a partner who chases headlines or rides emotional waves. Instead, you seek a clear, repeatable process that prioritizes facts over feelings and discipline over hype.

Surpass Convention

Conventional risk reduction strategies are sub-optimal because of the amount of return you must leave on the table. You seek uncorrelated and lower drawdown strategies, without sacrificing return premium.

Stop Compromising.
Start Scaling.

Stop Compromising.
Start Scaling.

Data > Feelings

Our Data > Feelings commitment means we stick to our process—always—because markets don’t reward emotion; they reward consistency.

Real Tactical

At Potomac, our mission is to provide financial advisors with real tactical management and a differentiated investing experience rooted in data, discipline, and transparency.

Quantitative Process

Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk®.

No gut calls. No guesswork.

No gut calls. No guesswork.

Strategies built to conquer risk®

Strategies built
to conquer risk®

1

Wide Availability

Wide Availability

Find us at your favorite TAMP or Model Marketplace.

2

Win by losing less

Win by losing less

When you protect the downside, the upside takes care of itself.

3

safer with Guardrails

safer with Guardrails

A model optimization tool, provided at no cost.

A pioneer in active
risk-managed investing

A pioneer in active
risk-managed investing

A pioneer in active
risk-managed investing

Potomac was founded on the belief that risk can be managed by smart ideas and smart people.
Potomac was founded on the belief that risk can be managed by smart ideas and smart people.

Potomac was founded on the belief that risk can be managed by smart ideas and smart people.

Real Tactical Strategies

20+ Year track record

$3B+ AUM/AUA**

As of December 31st, 2025**

An over-the-shoulder view of a professional working at a highly detailed trading desk or financial workstation. The individual, wearing a white collared shirt, is seated on the right side of the frame, looking toward a multiple-monitor setup. In front of them are two large, side-by-side desktop monitors displaying intricate financial data, including green and red candlestick stock charts, pie graphs, and dense data tables. A specialized computer keyboard with color-coded yellow and green keys rests on the desk alongside a laptop or tablet displaying a dark user interface. A webcam is mounted on top of the main monitors, and modern, linear office lighting is visible in the background.

Available on:

Available on:

Unfiltered Takes.

Tactical Thinking.

Unfiltered Takes.
Tactical Thinking.

When we learn from our peers we make everyone better.

When we learn from our peers we make everyone better.

A YouTube video thumbnail for a podcast episode titled "CRUSHING SKULLS IN ASSET MANAGEMENT" from the "TALKING WEALTH" channel. The center features a colorful illustration of a smiling, bald man in a blue pinstripe suit sprinting while carrying a football, set against a stylized backdrop of the Washington Monument and the National Mall in Washington, D.C. In the bottom corners, real-life headshots of the two hosts or speakers flank the illustration: a man in a green quarter-zip sweater on the left and a man in a blue suit and tie on the right, both smiling in front of professional podcast microphones. A video duration timestamp of "32:44" is visible in the bottom right corner.

Video

Manish Khatta

May 15, 2026

A promotional graphic layout with a yellow and black color scheme featuring black-and-white photography from a video interview. The left side displays a large panel showing a smiling, man in a suit and tie sitting in front of a podcast microphone. The bottom left features a solid yellow block with the slogan "BUILT TO CONQUER RISK®" in bold black text. The right side is split vertically into three smaller sections: a wide top frame showing a behind-the-scenes view of the two men sitting at an outdoor desk with cameras, a middle yellow block featuring a geometric interlocking logo next to the word "POTOMAC," and a bottom frame showing a close-up of the second speaker, a man with glasses and styled hair, smiling into his microphone.

Podcast

Video

Christopher Norton

May 20, 2026

A promotional graphic layout with a yellow and black color scheme featuring black-and-white photography from a video interview. The left side displays a large panel showing a smiling, man in a suit and tie sitting in front of a podcast microphone. The bottom left features a solid yellow block with the slogan "BUILT TO CONQUER RISK®" in bold black text. The right side is split vertically into three smaller sections: a wide top frame showing a behind-the-scenes view of the two men sitting at an outdoor desk with cameras, a middle yellow block featuring a geometric interlocking logo next to the word "POTOMAC," and a bottom frame showing a close-up of the second speaker, a man with glasses and styled hair, smiling into his microphone.

Podcast

Video

Christopher Norton

May 20, 2026

A wide-angle, interior view looking from the passenger side toward the driver of a vintage green convertible Ford Bronco driving down a two-lane country road. The driver, a man with styled hair and sunglasses, wears a grey pullover, grey trousers, and white and brown leather driving gloves while holding the steering wheel. A professional camera rig is mounted to the right side of the open windshield, pointing back toward the driver. The background shows lush green trees lining the road under daylight conditions.

Article

Christopher Norton

Apr 17, 2025

A wide-angle, interior view looking from the passenger side toward the driver of a vintage green convertible Ford Bronco driving down a two-lane country road. The driver, a man with styled hair and sunglasses, wears a grey pullover, grey trousers, and white and brown leather driving gloves while holding the steering wheel. A professional camera rig is mounted to the right side of the open windshield, pointing back toward the driver. The background shows lush green trees lining the road under daylight conditions.

Article

Christopher Norton

Apr 17, 2025

You Bring the Questions.

We’ll Bring the Strategy.

You Bring the Questions.
We’ll Bring the Strategy.

Whether you want to hop on a call or prefer we reach out first — we’ll meet you where you are. No pressure. No sales scripts. Just real answers.

Whether you want to hop on a call or prefer we reach out first — we’ll meet you where you are. No pressure. No sales scripts. Just real answers.

Want to Talk Now?

Call your regional sales contact — we actually pick up the phone.

Schedule a Meeting

No back-and-forth. Book a meeting with our team right in your calendar.

Want to Talk Now?

Call your regional sales contact — we actually pick up the phone.

Schedule a Meeting

No back-and-forth. Book a meeting with our team right in your calendar.

Want to Talk Now?

Call your regional sales contact — we actually pick up the phone.

Schedule a Meeting

No back-and-forth. Book a meeting with our team right in your calendar.

Be in the know

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© Copyright 2026 - All Rights Reserved Potomac Fund Management, Inc.

BE IN THE KNOW

Receive our market insights, news, and perspectives, directly in your inbox.

© Copyright 2026 - All Rights Reserved Potomac Fund Management, Inc.

Be in the know

Receive our market insights, news, and perspectives, directly in your inbox.

© Copyright 2026 - All Rights Reserved Potomac Fund Management, Inc.