Built to Conquer Risk®

investment strategies for financial advisors

investment
strategies for
financial advisors

Potomac provides real tactical management with a differentiated investing experience rooted in data, discipline, and transparency.

An image of the Avocet Tower from far away. The background is colored with dawn hues. This is where Potomac is headquartered.

we're a pioneer in active
risk-managed investing

1987

Year founded

$5B+

Assets under management

>3,000

advisors Served

As of 08/31/2026

available on all your favorite platforms

Does this sound like you?

Value Discernment

Financial advisors have a plethora of choices when it comes to highly correlated passive strategies. But you seek to reduce risk while providing a different experience from the broad market.

Reject the Noise

You're not looking for a partner who chases headlines or rides emotional waves. Instead, you seek a clear, repeatable process that prioritizes facts over feelings and discipline over hype.

Surpass Convention

Conventional risk reduction strategies are sub-optimal because of the amount of return you must leave on the table. You seek uncorrelated and lower drawdown strategies, without sacrificing return premium.

An image of a man (Dan Russo, CMT®), writing on a VibeBoard. On the vibe board is a projected image of a stock market graph. In the foreground is a camera recording this scene.
An image of a man (Dan Russo, CMT®), writing on a VibeBoard. On the vibe board is a projected image of a stock market graph. In the foreground is a camera recording this scene.

we put data > feelings

Potomac was founded on the belief that risk can be managed by smart ideas and smart people. We’re an active asset manager built for advisors who want to grow without the gut-wrenching drawdowns. Risk-managed strategies, performance-focused decisions, and an edge that cuts through the fluff.

let's conquer risk together

STRATEGIES

Tactical, unconstrained, and risk-aware strategies engineered to limit drawdown using affiliated mutual funds.

Funds

Designed to tactically adjust their holdings to match the current market environment, the Potomac Funds are Built to Conquer Risk®

SDBA

Bring active, risk-managed investing to self-directed brokerage accounts inside employer retirement plans.

GUARDRAILS

Risk software with a backbone — real, testable maximum-drawdown limits that keep portfolios on course. Free for advisors with assets at Potomac.

TAMP

Potomac Union is a turnkey asset management platform (TAMP) delivering institutional-grade strategists, cutting-edge technology, and full lifecycle support—from proposal generation to reporting.

Unfiltered Takes. Tactical Thinking.

Unfiltered Takes.
Tactical Thinking.

Real perspective on the markets, the industry, and the ideas driving our approach.

A over-the-shoulder video frame shot from behind two men driving a silver classic convertible down a quiet residential neighborhood road lined with houses and trees. On the left, the driver wears a dark blue polo shirt and white driving gloves, holding a wood-rimmed steering wheel. On the right, the passenger wears a black t-shirt and a black baseball cap. Professional camera rigs and action cameras are mounted on the windshield, rearview mirror, and side doors to capture footage from multiple angles during the drive.

Video

Christopher Norton

Sep 24, 2026

A graphic design layout for a YouTube thumbnail with large, bold white text reading "BELTWAY" stacked above "BRIEF". In the center foreground, a portrait shows Woody Wiegmann looking directly at the camera with palms open and arms spread wide in an open, receptive gesture. He is dressed in a navy blue suit jacket, a white dress shirt, and a bright yellow bow tie with black polka dots. The background features a detailed vector-style illustration of an official government committee conference room with a large wooden conference table surrounded by chairs and classical architectural columns. A small white geometric interlocking logo rests in the bottom right corner.

Video

Article

Shawn Snyder

Sep 24, 2026

A video thumbnail graphic set in an auto repair garage. On the left foreground, Dan Russo, wearing a grey suit jacket and a striped dress shirt, gestures expressively with both hands pinched together near chest height while looking at the camera. Text overlay in the top center reads "episode 90" in white, "LOOK UNDER THE HOOD" in large bold yellow capital letters, and "WITH DAN RUSSO, CMT®" below in white. On the right, a classic dark green sports car has its hood popped open under garage lights, with an anthropomorphic bull wearing mechanic's work overalls leaning over to work on the engine bay. A small yellow geometric logo rests in the bottom right corner.

Video

Article

Dan Russo, CMT®

Sep 21, 2026

An image of the Avocet Tower from a distance.

get in touch

Have questions about our approach or want to see how we can support your practice? Reach out, we'd love to hear from you.

An image of the Avocet Tower from a distance.

get in touch

Have questions about our approach or want to see how we can support your practice? Reach out, we'd love to hear from you.