Built to Conquer Risk®

investment strategies for financial advisors

investment
strategies for
financial advisors

Potomac provides real tactical management with a differentiated investing experience rooted in data, discipline, and transparency.

An image of the Avocet Tower from far away. The background is colored with dawn hues. This is where Potomac is headquartered.

we're a pioneer in active
risk-managed investing

1987

Year founded

$5B+

Assets under management

>3,000

advisors Served

As of 06/30/2026

available on all your favorite platforms

Does this sound like you?

Value Discernment

Financial advisors have a plethora of choices when it comes to highly correlated passive strategies. But you seek to reduce risk while providing a different experience from the broad market.

Reject the Noise

You're not looking for a partner who chases headlines or rides emotional waves. Instead, you seek a clear, repeatable process that prioritizes facts over feelings and discipline over hype.

Surpass Convention

Conventional risk reduction strategies are sub-optimal because of the amount of return you must leave on the table. You seek uncorrelated and lower drawdown strategies, without sacrificing return premium.

An image of a man (Dan Russo, CMT®), writing on a VibeBoard. On the vibe board is a projected image of a stock market graph. In the foreground is a camera recording this scene.
An image of a man (Dan Russo, CMT®), writing on a VibeBoard. On the vibe board is a projected image of a stock market graph. In the foreground is a camera recording this scene.

we put data > feelings

Potomac was founded on the belief that risk can be managed by smart ideas and smart people. We’re an active asset manager built for advisors who want to grow without the gut-wrenching drawdowns. Risk-managed strategies, performance-focused decisions, and an edge that cuts through the fluff.

let's conquer risk together

STRATEGIES

Tactical, unconstrained, and risk-aware strategies engineered to limit drawdown using affiliated mutual funds.

Funds

Designed to tactically adjust their holdings to match the current market environment, the Potomac Funds are Built to Conquer Risk®

SDBA

Bring active, risk-managed investing to self-directed brokerage accounts inside employer retirement plans.

GUARDRAILS

Risk software with a backbone — real, testable maximum-drawdown limits that keep portfolios on course. Free for advisors with assets at Potomac.

TAMP

Potomac Union is a turnkey asset management platform (TAMP) delivering institutional-grade strategists, cutting-edge technology, and full lifecycle support—from proposal generation to reporting.

Unfiltered Takes. Tactical Thinking.

Unfiltered Takes.
Tactical Thinking.

Real perspective on the markets, the industry, and the ideas driving our approach.

Article

Christopher Norton

Aug 31, 2026

A video thumbnail set in a dark blue night scene. On the right, Dan Russo wearing a black Potomac-branded vest over a striped dress shirt holds his hand to his chin in a thoughtful, inquiring pose while looking up. Text overlay in the center reads "episode 87" in white, "IT'S QUIET OUT THERE" in large bold yellow capital letters, and "WITH DAN RUSSO, CMT®" in white below. On the left, a dark illustration shows a massive bull sitting quietly on a rustic wooden porch under moonlight, surrounded by shadowy trees. A small yellow geometric logo is positioned in the bottom left corner.

Video

Article

Dan Russo, CMT®

Aug 31, 2026

A graphic design layout for a YouTube thumbnail with large, bold white text reading "BELTWAY" stacked above "BRIEF". In the center foreground, a portrait shows a man with dark hair smiling and looking up toward the sky as he adjusts a navy blue bow tie with both hands. He wears a white dress shirt. The background features a vector-style streetscape of Washington, D.C., with large red rose bushes and leafy green trees framing a view down a city avenue toward the distant dome of the U.S. Capitol under a partly cloudy sky. A small white geometric interlocking logo sits in the bottom right corner.

Video

Article

Shawn Snyder

Aug 27, 2026

An image of the Avocet Tower from a distance.

get in touch

Have questions about our approach or want to see how we can support your practice? Reach out, we'd love to hear from you.

An image of the Avocet Tower from a distance.

get in touch

Have questions about our approach or want to see how we can support your practice? Reach out, we'd love to hear from you.