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A bright, daytime outdoor photograph of two men walking side-by-side along a paved pathway, with the Golden Gate Bridge visible in the distant background. On the left, a man with styled brown hair and sunglasses smiles broadly while wearing a brown, utility-style jacket with large front pockets over a dark shirt. On the right, a bald man with a beard and aviator sunglasses looks slightly downward with a smile, dressed in a blue plaid suit jacket, a blue button-down shirt, and a yellow patterned tie. The background features green hills, lush coastal shrubbery, and a blue sky with light clouds behind the iconic red suspension bridge towers.

Video

Who Are You? (E14) Christopher Norton

Christopher Norton

Jun 11, 2026

A podcast promotional graphic utilizing a multi-panel grid layout with black-and-white photography and solid electric blue/teal accent blocks. A vertical teal bar on the far left displays "BUILT TO CONQUER RISK®" in bold black capital letters. The main grid features behind-the-scenes production panels: a large top-left panel of a host with glasses sitting at a studio desk with a microphone and laptop; a bottom-center panel showing a digital camera monitor displaying the studio set in front of a wall-mounted Potomac logo; a top-right panel displaying a circular graphic with the words "STANDARD DEVIATIONS"; and a middle-right headshot panel of a smiling man in a suit. A small black geometric logo sits on a teal block in the bottom right corner.

Podcast

Standard Deviations Rebroadcast | Conquer Risk Podcast S7 E20

Christopher Norton

Sep 9, 2026

A podcast promotional graphic using a multi-panel grid layout with black-and-white photography and vibrant yellow accent blocks. A solid yellow vertical bar on the left displays "BUILT TO CONQUER RISK®️" in bold black text. The grid contains behind-the-scenes production photos: a top-center panel showing a smiling Asian host in a suit at a microphone; a bottom-center panel showing a bald host gesturing while speaking into a microphone; a middle-right panel of a host in glasses laughing at a desk with a laptop; and a top-right panel showing all three hosts standing together in front of a wall with a large 3D Potomac logo. A small black geometric logo rests on a yellow block in the bottom right corner.

Video

Podcast

From CIA Case Officer to EOS Business Coach | Conquer Risk Podcast S7 E19

Christopher Norton

Aug 26, 2026

research

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Who Charted?

A video thumbnail graphic with an aerial view of a massive multi-level highway interchange as the backdrop. On the right foreground, Dan Russo looks directly at the camera wearing a navy blue suit jacket, a striped dress shirt, and a dark patterned scarf. Text overlay on the left reads "episode 91" in white, "DANGEROUSLY DEEPENING DIVERGENCES" in large bold yellow capital letters, and "WITH DAN RUSSO, CMT®" below in white. The background features winding, crisscrossing overpasses with a few moving cars surrounded by dense green trees. A small yellow geometric logo rests in the bottom left corner.

Video

Article

Ep. 91 | Dangerously Deepening Divergences

Dan Russo, CMT®

Sep 28, 2026

Beltway Brief

A graphic design layout for a YouTube thumbnail with large, bold white text reading "BELTWAY" stacked above "BRIEF" on the left. On the right side, a portrait shows Woody Wiegmann looking upward with a pleased expression as he adjusts a navy blue bow tie with both hands. He wears a white dress shirt and a wristwatch. The background is a vibrant red backdrop patterned with halftone dotted vector illustrations of electric guitar bodies and necks angled diagonally. A small white geometric interlocking logo rests in the bottom left corner.

Video

Special Edition: A U.S. Mid-Term Election Update

Shawn Snyder

Oct 1, 2026

Investment Management

A high-angle photograph of a person wearing a dark jacket holding a wooden clipboard over an American football field. The clipboard holds a white sheet of paper featuring the Potomac logo and headline text that reads "THE PORTFOLIO PLAYBOOK" in bold black capital letters, followed by "A Durable Framework for Long-Term Investors" in yellow script. The bottom of the page displays a tactical football play diagram drawn with black X's, black O's, and yellow directional arrows. In the background, the clipboard is positioned directly above the white painted 50-yard line marker on bright green artificial turf, with the stadium sidelines blurred in the distance.

Article

Risk Management Is Real Diversification

Manish Khatta

Aug 7, 2026

Education

A dramatic digital illustration set during a fierce hurricane. On the left, an illuminated concrete storm shelter features an open metal door with text reading "STORM SHELTER - EXIT MAX CAP. 25". An anthropomorphic bull wearing a mud-splattered, tattered navy blue business suit strides hurriedly away from the shelter into torrential rain and high winds. He holds two shredded, inverted umbrellas that offer no protection. In the background, palm trees bend under extreme winds amidst churning floodwaters and flying debris under dark, stormy skies.

Article

When Bonds Stop Diversifying, Things Get Hard

Shawn Snyder

Sep 16, 2026

perspectives

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A mockup of the Potomac Retail Brochure next to a brown leather briefcase with the Potomac logo embossed.

Article

Marketing as Clarity

Potomac

Sep 11, 2026

A mockup of the Potomac Retail Brochure next to a brown leather briefcase with the Potomac logo embossed.

Article

Marketing as Clarity

Potomac

Sep 11, 2026

Article

When Target Date Funds May Not Be Enough

Potomac

Jul 31, 2026

Article

When Target Date Funds May Not Be Enough

Potomac

Jul 31, 2026

A high-speed action photograph of a black formula racing car speeding along an asphalt race track, with light smoke rising from its rear tires. The car features a prominent sleek aerodynamic design, an open cockpit, and a large rear spoiler. Several sponsorship logos are visibly printed on its matte black chassis, including a large white "SDBA" with a checkered flag graphic on the side pod, "MY ADVISOR" on the forward nose section, a golden logo for "POTOMAC", and the number "22" near the engine cover. The background shows a multi-layered guardrail barrier lined with corporate advertising banners (such as Rolex and Pirelli) against a dense wall of green trees under an overcast sky.

Article

The Overlooked Opportunity Inside Workplace Retirement Plans

Potomac

May 28, 2026

A high-speed action photograph of a black formula racing car speeding along an asphalt race track, with light smoke rising from its rear tires. The car features a prominent sleek aerodynamic design, an open cockpit, and a large rear spoiler. Several sponsorship logos are visibly printed on its matte black chassis, including a large white "SDBA" with a checkered flag graphic on the side pod, "MY ADVISOR" on the forward nose section, a golden logo for "POTOMAC", and the number "22" near the engine cover. The background shows a multi-layered guardrail barrier lined with corporate advertising banners (such as Rolex and Pirelli) against a dense wall of green trees under an overcast sky.

Article

The Overlooked Opportunity Inside Workplace Retirement Plans

Potomac

May 28, 2026

media

View More

To Podcast Or Not To Podcast: What RIAs Should Consider

Christopher Norton

Aug 31, 2026

Wealth Solutions Report

The Big 3: GSG, PHYS, GDX

Dan Russo, CMT®

Aug 18, 2026

Schwab Network

The Big 3: SPX, AGG, GSG

Dan Russo, CMT®

Jul 20, 2026

Schwab Network

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© 2026 Potomac Fund Management, Inc. All Rights Reserved.

Privacy Policy

(301) 901-3466

7373 Wisconsin Ave, Suite 750 Bethesda, MD 20814

company

Our Story

People of Potomac

Life at Potomac

Careers

Events

Blog

Contact

Burn the Lifeboats

Solutions

Strategies

Guardrails

Funds

Union

TAMP

SDBA

Resources

ADV Part 2

ADV Part 3

GIPS® Report

Disclosures

© 2026 Potomac Fund Management, Inc.

All Rights Reserved.

Privacy Policy

(301) 901-3466

7373 Wisconsin Ave, Suite 750 Bethesda, MD 20814

company

Our Story

People of Potomac

Life at Potomac

Careers

Events

Blog

Contact

Burn the Lifeboats

Solutions

Strategies

Guardrails

Funds

Union

TAMP

SDBA

Resources

ADV Part 2

ADV Part 3

GIPS® Report

Disclosures

© 2026 Potomac Fund Management, Inc. All Rights Reserved.

Privacy Policy