manage more of your
clients' retirement assets
Through a Self Directed Brokerage Account (SDBA), Potomac enables you to manage eligible 401(k), 403(b), and 457 assets with solutions Built to Conquer Risk®.
the untapped
advice opportunity
Workplace retirement plans are powerful savings vehicles, but many offer limited investment options and little personalized guidance.
Advisors are often unable to support their clients’ largest retirement assets, leading to fragmented advice and missed opportunities.
what is a self-directed
brokerage account?
A Self-Directed Brokerage Account (SDBA) is a feature within certain plans that allow participants to invest beyond the core investment menu.
Through an SDBA, clients can work with their advisor to access a broader range of investments while keeping assets in-plan and tax-advantaged, without a rollover or job change.
expanded choice
Access investment options beyond the core menu
personalized portfolios
Strategies aligned with individual retirement goals
professional guidance
Benefit from ongoing management and monitoring
assets stay in-plan
No rollover required — assets retain tax-advantaged status
why sdbas matter for advisors
access in-plan
assets
Manage eligible assets while clients are still working
more complete
advice
Align in-plan and held‑away assets under a single strategy
Strengthen
Relationships
Provide more personalized, comprehensive retirement guidance
Grow Recurring
Revenue
Earn ongoing fee revenue by managing additional client assets
growing plan adoption
wide availability
meaningful account sizes
low participant awareness
why partner with potomac
service through union
Technology and back-office support through Potomac’s integrated TAMP platform, Union
risk-managed strategies
Access Potomac’s risk-managed investment strategies
guardrails software
Gain free access to powerful risk analytics and portfolio modeling
scalable revenue
Earn monthly payouts with no deduction from client accounts
get started now
Connect with our regional sales team to discuss available workplace retirement plans and take the first steps for your clients.