manage more of your
clients' retirement assets
Through a Self Directed Brokerage Account (SDBA), Potomac enables you to manage eligible 401(k), 403(b), and 457 assets with solutions Built to Conquer Risk®.
the untapped
advice opportunity
Workplace retirement plans are powerful savings vehicles, but many offer limited investment options and little personalized guidance.
Advisors are often unable to support their clients’ largest retirement assets, leading to fragmented advice and missed opportunities.
what is a self-directed
brokerage account?
A Self-Directed Brokerage Account (SDBA) is a feature within certain plans that allow participants to invest beyond the core investment menu.
Through an SDBA, clients can work with their advisor to access a broader range of investments while keeping assets in-plan and tax-advantaged, without a rollover or job change.
expanded choice
Access investment options beyond the core menu
personalized portfolios
Strategies aligned with individual retirement goals
professional guidance
Benefit from ongoing management and monitoring
assets stay in-plan
No rollover required — assets retain tax-advantaged status
why sdbas matter for advisors
access in-plan
assets
Manage eligible assets while clients are still working
more complete
advice
Align in-plan and held‑away assets under a single strategy
Strengthen
Relationships
Provide more personalized, comprehensive retirement guidance
grow recurring revenue
Earn ongoing fee revenue by managing additional client assets
growing plan adoption
wide availability
meaningful account sizes
low participant awareness
why partner with potomac
service through union
Technology and back-office support through Potomac’s integrated TAMP platform, Union
risk-managed strategies
Access Potomac’s risk-managed investment strategies
guardrails software
Gain free access to powerful risk analytics and portfolio modeling
scalable revenue
Earn monthly payouts with no deduction from client accounts
exclusive advisor
only webinar
July 1st 2026 | 1 - 2PM ET
Join CEO Manish Khatta and Chief Growth Officer Jeff Goodnow to learn how SDBAs work, how they can grow your business with existing clients, and how Potomac supports the process.
take the first steps
To get started, your BD/RIA will need to sign a Potomac TAMP Agreement. Please reach out to your home office to express your interest.
Once ready to pursue an agreement, book a meeting with our Key Accounts Team, or simply complete the form.
