by Christopher Norton | May 20, 2021 | Christopher, Martina, Podcasts
So, after nearly 100 episodes of the Conquer Risk podcast… what do you do with almost 200 recommendations? Re-watch them and provide, well, let’s say feedback. We picked four clips at random and let the marketing team react. We hope you enjoy and follow us on this...
by Christopher Norton | Apr 30, 2021 | Christopher, Martina, Podcasts
Ever wanted to learn how to produce a live show? We did, and we thought, “how hard can it be?” So, we decided to learn by doing, live – for all the world to see. Join us as we discover: What works What doesn’t What surprised us We hope you enjoy and follow us on...
by Jennifer Burton | Apr 23, 2021 | Christopher, Jeff, Jen, Kaitlyn, Manish, Martina, Podcasts
Ever wish you read more? We did, so we started a book club. Join us as members of the Potomac team sit down to share our takeaways from “Delivering Happiness,” the Zappos story, including: Making customer services the responsibility of the entire company The power of...
by Jeff Goodnow | Apr 13, 2021 | Jeff, Martina, Podcasts
After the hilarity of our April Fool’s “NFT Launch,” and our episode about the campaign on Build In Public, one question has remained for many advisors: WTF is an NFT anyway? Marketing Associate, Martina Beda, joins Jeff Goodnow to solve this riddle in 10 questions:...
by Christopher Norton | Apr 2, 2021 | Christopher, Martina, Podcasts
On April 1st, 2021 (the day before this was published) we launched a one-day, over-the-top, and completely fake campaign for Potomac NFTs. In this episode of Build in Public, our marketing team breaks down their April Fools’ meme: HOW we built it WHY we built it...
by Christopher Norton | Mar 12, 2021 | Christopher, Martina, Podcasts
Financial Advisors often ask us about marketing, but we don’t sell marketing services. So, since we’ve always valued transparency, we figured why don’t we just show you what we do? The successes, the failures, all of it. In the first episode of this new series, we set...
