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An image of Christopher Norton.
An image of Christopher Norton.
An image of Christopher Norton.

Christopher Norton

Chief Marketing Officer

“Laugh hard, run fast, be kind”

Christopher Norton is an innovative, award-winning, multidisciplinary creative, with a passion for storytelling. As Chief Marketing Officer at Potomac, he leads brand strategy, creative development, and content innovation for the firm. With more than 20 years of experience across marketing in wealth management, he is known for building high performing teams and translating complex ideas into clear, compelling narratives that help advisors and the investors they serve make confident decisions.

Connect on LinkedIn

get to know them

Watch this special episode of "Who Are You?" where Christopher Norton, host, gets interviewed instead.

Media appearances

Explore a curated collection of articles, podcasts, and videos they appear in from across the web

Showing slide 1 of 1
A podcast promotional graphic utilizing a multi-panel grid layout with black-and-white photography and solid electric blue/teal accent blocks. A vertical teal bar on the far left displays "BUILT TO CONQUER RISK®" in bold black capital letters. The main grid features behind-the-scenes production panels: a large top-left panel of a host with glasses sitting at a studio desk with a microphone and laptop; a bottom-center panel showing a digital camera monitor displaying the studio set in front of a wall-mounted Potomac logo; a top-right panel displaying a circular graphic with the words "STANDARD DEVIATIONS"; and a middle-right headshot panel of a smiling man in a suit. A small black geometric logo sits on a teal block in the bottom right corner.

Podcast

Standard Deviations Rebroadcast | Conquer Risk Podcast S7 E20

Christopher Norton

Sep 9, 2026

Article

To Podcast Or Not To Podcast: What RIAs Should Consider

Christopher Norton

Aug 31, 2026

A podcast promotional graphic using a multi-panel grid layout with black-and-white photography and vibrant yellow accent blocks. A solid yellow vertical bar on the left displays "BUILT TO CONQUER RISK®️" in bold black text. The grid contains behind-the-scenes production photos: a top-center panel showing a smiling Asian host in a suit at a microphone; a bottom-center panel showing a bald host gesturing while speaking into a microphone; a middle-right panel of a host in glasses laughing at a desk with a laptop; and a top-right panel showing all three hosts standing together in front of a wall with a large 3D Potomac logo. A small black geometric logo rests on a yellow block in the bottom right corner.

Video

Podcast

From CIA Case Officer to EOS Business Coach | Conquer Risk Podcast S7 E19

Christopher Norton

Aug 26, 2026

A podcast promotional graphic utilizing a multi-panel grid layout with black-and-white photography and solid yellow accent blocks. A vertical yellow bar on the far left displays "BUILT TO CONQUER RISK®" in bold, black capital letters. The main grid features behind-the-scenes shots of a podcast production: a wide shot of two hosts in suits sitting at a curved marble counter with studio microphones; a close-up view of a camera monitor displaying one of the hosts; a bottom-center panel showing a bald host with his eyes closed having makeup applied; and a right panel of both hosts smiling and conversing at the counter. A small black geometric interlocking logo sits over a yellow block in the bottom right corner.

Video

Podcast

Q3 Business Update: Growth, Pivots, and What Comes Next | Conquer Risk Podcast S7 E18

Christopher Norton

Aug 12, 2026

A podcast title graphic with a dynamic multi-panel grid layout using black-and-white photography and a vibrant yellow accent color. A solid yellow vertical bar on the far left contains the text "BUILT TO CONQUER RISK®" written in bold, black capital letters. The center and right sections feature a grid of black-and-white images: a close-up of a smiling woman speaking into a studio microphone; a close-up of a smiling man with glasses sitting in front of a laptop and microphone; a studio camera monitor displaying a wide shot of the set; and a portrait of both hosts smiling together in front of a large, geometric, metallic interlocking logo mounted on a dark wood-paneled wall. A matching small yellow logo sits in the bottom right corner over a solid yellow block.

Podcast

Video

What Marketing Leadership Really Looks Like in Wealth Management | Conquer Risk Podcast S7 E16

Christopher Norton

Jul 8, 2026

A multi-panel promotional graphic featuring black-and-white podcast video stills arranged in a grid separated by thick black borders and solid yellow accent blocks. A vertical yellow bar on the far left contains the bold black text "BUILT TO CONQUER RISK®". The largest video pane at the top center shows a man wearing glasses and a suit smiling while speaking into a studio microphone behind a laptop. Other panels include a close-up detail of a dark hard hat sitting among construction materials, a side profile of a man wearing glasses smiling in front of a laptop and microphone, and a wider shot of both men interacting inside the studio. A small black geometric logo sits in the lower-right yellow accent block.

Podcast

The Office Is Expanding! | Conquer Risk Podcast S7 E15

Christopher Norton

Jun 17, 2026

A bright, daytime outdoor photograph of two men walking side-by-side along a paved pathway, with the Golden Gate Bridge visible in the distant background. On the left, a man with styled brown hair and sunglasses smiles broadly while wearing a brown, utility-style jacket with large front pockets over a dark shirt. On the right, a bald man with a beard and aviator sunglasses looks slightly downward with a smile, dressed in a blue plaid suit jacket, a blue button-down shirt, and a yellow patterned tie. The background features green hills, lush coastal shrubbery, and a blue sky with light clouds behind the iconic red suspension bridge towers.

Video

Who Are You? (E14) Christopher Norton

Christopher Norton

Jun 11, 2026

A multi-panel promotional graphic featuring black-and-white podcast video stills arranged in a grid separated by thick black borders and solid yellow accent blocks. A vertical yellow bar on the far left contains the bold black text "BUILT TO CONQUER RISK®". The largest video pane at the top center shows a bald man in a suit and striped tie speaking into a studio microphone while gesturing toward a small bobblehead on the desk. Other panes feature close-up details of a desk with a toy car, a side profile of a man wearing glasses speaking into a microphone, and a wider shot of both men interacting in the studio. A small black geometric logo sits in the lower-right yellow accent block.

Podcast

Helping Advisors Unlock 401(k), 403(b), and 457 Assets with SDBAs | Conquer Risk Podcast S7 E14

Christopher Norton

Jun 3, 2026

A promotional graphic layout with a yellow and black color scheme featuring black-and-white photography from a video interview. The left side displays a large panel showing a smiling, man in a suit and tie sitting in front of a podcast microphone. The bottom left features a solid yellow block with the slogan "BUILT TO CONQUER RISK®" in bold black text. The right side is split vertically into three smaller sections: a wide top frame showing a behind-the-scenes view of the two men sitting at an outdoor desk with cameras, a middle yellow block featuring a geometric interlocking logo next to the word "POTOMAC," and a bottom frame showing a close-up of the second speaker, a man with glasses and styled hair, smiling into his microphone.

Podcast

Video

Q2 Business Updates | Conquer Risk Podcast S7 E13

Christopher Norton

May 20, 2026

A promotional graphic layout with a mint green and black color scheme featuring black-and-white photography of professional interviews. The far-left column consists of a solid green block with the vertical text "BUILT TO CONQUER RISK®". The central section features a large upper frame showing a smiling man with glasses speaking into a podcast microphone, positioned above a smaller horizontal green bar and a lower frame showing three men in suits posing together in front of a geometric logo wall. The right column is split into an upper segment of a bald man laughing, a middle segment of a man in a patterned blazer laughing into a microphone, and a lower green block featuring a small black interlocking geometric logo.

Podcast

Video

Semiconductors 101: Investing in Chips with Nick Frasse, Product Manager at VanEck | Conquer Risk Podcast S7 E12

Christopher Norton

May 6, 2026

Podcast

Guardrails by Potomac | Conquer Risk Podcast S7 E10

Christopher Norton

Apr 8, 2026

Podcast

Weighing Machine Rebroadcast | Conquer Risk Podcast S7 E9

Christopher Norton

Mar 24, 2026

A warm, inviting shot inside a rustic bar or tavern setting featuring two people interacting across a long wooden bar top. On the left, a smiling man with short hair and tinted glasses wears a grey button-down shirt over a black apron, leaning against the bar. On the right, a blonde woman in a textured burgundy blouse sits at the bar, laughing and looking toward the man. Between them on the polished wooden counter sit two glasses of amber-colored wine and a small glowing candle holder. The background shows exposed brick walls, hanging glassware, decorative gourds, an autumnal door wreath, and black pendant lights casting a cozy glow over the scene.

Video

Who Are You? (E13) Janet Goulart, RICP®, CLTC®, LUTCF®

Christopher Norton

Mar 19, 2026

Podcast

Video

Inside the Crypto Markets with ProShares’ Simeon Hyman CFA®, and Glenn Williams Jr., CMT® | Conquer Risk Podcast S7 E8

Christopher Norton

Mar 11, 2026

Podcast

Video

BondBloxx | Tools to Empower Smart Fixed Income Investors | S7 E6 Conquer Risk Podcast

Christopher Norton

Feb 11, 2026

Podcast

Why I Picked Up the Pen? | Conquer Risk Podcast S7 E5

Christopher Norton

Jan 28, 2026

Video

Who Are You? (E12) Jeff Goodnow

Christopher Norton

Jan 22, 2026

Podcast

Video

Stacy Havener: The Mindset Behind Building a Business | Conquer Risk Podcast S7 E4

Christopher Norton

Jan 14, 2026

Podcast

Video

Boosting Advisor Efficiency with AI: Insights from Jason Wenk | Conquer Risk Podcast S7 E3

Christopher Norton

Dec 17, 2025

Podcast

Video

Industry Gossip (E29)

Christopher Norton

Dec 10, 2025

Podcast

Are Conferences Worth It? | Conquer Risk Podcast S7 E2

Christopher Norton

Dec 3, 2025

Podcast

Dan Russo, CMT, Named Co-CIO | Conquer Risk Podcast S7 E1

Christopher Norton

Nov 19, 2025

Video

Who Are You? (E11) Chad Disbennett, CFP®

Christopher Norton

Nov 12, 2025

Dan Russo and Christopher Norton

Video

Who Are You? (E10) Dan Russo,CMT®

Christopher Norton

Aug 20, 2025

Christopher Meets Robert Sofia

Video

Who Are You? (E9) Robert Sofia

Christopher Norton

Jun 11, 2025

Christopher meets Chanda Sour

Video

Who Are You? (E8) Chanda Sour

Christopher Norton

Apr 24, 2025

A wide-angle, interior view looking from the passenger side toward the driver of a vintage green convertible Ford Bronco driving down a two-lane country road. The driver, a man with styled hair and sunglasses, wears a grey pullover, grey trousers, and white and brown leather driving gloves while holding the steering wheel. A professional camera rig is mounted to the right side of the open windshield, pointing back toward the driver. The background shows lush green trees lining the road under daylight conditions.

Article

Connecting with Advisors Over... Cars?

Christopher Norton

Apr 17, 2025

Christopher meets Alisa Zelaya-Perez and Gilbert Perez

Video

Who Are You? (E7) Alisa Zelaya-Perez and Gilbert Perez

Christopher Norton

Mar 13, 2025

Christopher Nortion in car with Aaron Cirksena

Video

Who Are You? (E6) Aaron Cirksena

Christopher Norton

Jan 23, 2025

Christopher meets with the CEO of Potomac Manish Khatta

Video

Who Are You? (E5) Manish Khatta

Christopher Norton

Dec 12, 2024

Christopher meets with Ryan Miller

Video

Who Are You? (E4) Ryan Miller, RICP®

Christopher Norton

Nov 14, 2024

Article

Parts Unknown

Christopher Norton

Oct 31, 2024

Video

Who Are You? (E3) Elizabeth Evanisko, CRC® and Jeff Gelormini

Christopher Norton

Oct 17, 2024

Christopher meets with Ryan Gigouis

Video

Who Are You? (E2) Ryan Gigous

Christopher Norton

Sep 19, 2024

Christopher meets with Sharon Killion

Video

Who Are You? (E1) Sharon Killion

Christopher Norton

Aug 15, 2024

Article

The true story behind paying a small fortune to the 'potomac.com' piper to strengthen our 40-year-old brand

Christopher Norton

Jul 24, 2024

Article

Potomac is launching a show designed to get RIAs to talk without an insufferable stream of "businesspeak"

Potomac

Jul 18, 2024

Video

Guardrails 8-Bit Version

Christopher Norton

Apr 1, 2024

Article

Kill Your Darlings

Christopher Norton

Nov 9, 2023

Podcast

Video

Industry Gossip (E28) Schwab, Goldman Sachs, SmartX and more

Christopher Norton

Aug 4, 2023

Podcast

Video

Industry Gossip (E27) InvestmentNews, Cetera, Pershing X, and more

Christopher Norton

Jun 16, 2023

Podcast

Video

Industry Gossip (E26) The Oracle, Envestnet, Nitrogen, and more

Christopher Norton

May 26, 2023

Article

What's In A Name?

Christopher Norton

May 11, 2023

Podcast

Video

Industry Gossip (E25) Skience, Altruist, Beetlejuice, and more

Christopher Norton

Apr 28, 2023

Podcast

Video

Industry Gossip (E24) Altruist, Orion, and Vise

Christopher Norton

Mar 10, 2023

Podcast

Video

Industry Gossip (E23) Schwab, Toews, Betterment, and More

Christopher Norton

Feb 24, 2023

Podcast

Video

Industry Gossip (E22) SEC Crackdown, FTX, Arta, and More

Christopher Norton

Dec 2, 2022

Podcast

Video

Industry Gossip (E21) InvestmentNews, Elon Musk, Riskalyze, and More

Christopher Norton

Nov 11, 2022

Podcast

Video

Industry Gossip (E20) Kim Kardashian, Cash, Fractional Work, and More

Christopher Norton

Oct 7, 2022

Podcast

Video

Industry Gossip (E19) AdviceTech Live, Altruist, TDFs, and more

Manish Khatta

Sep 9, 2022

Podcast

Video

Industry Gossip (E18) Envestnet, Adhesion, Blackrock, and more

Christopher Norton

Aug 12, 2022

Podcast

Video

Industry Gossip (E17) SMartX, Orion, TIFIN, and more

Christopher Norton

Jun 3, 2022

Article

Advisors Connecting through Client Events

Christopher Norton

May 19, 2022

Podcast

Video

Industry Gossip (E16) Redtail, Twitter, Snappy Kraken, and more

Christopher Norton

May 3, 2022

Podcast

Video

Industry Gossip (E15) WealthOS, Goldman Sachs, Wealthbox, and more

Christopher Norton

Apr 15, 2022

Podcast

Video

Industry Gossip (E14) Onramp, Choir, Vise, and more

Christopher Norton

Mar 18, 2022

Podcast

Video

Industry Gossip (E13) Orion, Wealthfront, Research by Potomac, and more

Christopher Norton

Feb 18, 2022

Podcast

Video

Industry Gossip (E12) Facet Wealth, Skience, and more

Christopher Norton

Jan 21, 2022

Podcast

Video

Industry Gossip (E11) BasisCode, Morningstar, Docupace and more

Christopher Norton

Dec 2, 2021

Podcast

Video

Industry Gossip (E10) Future Proof, Healthpilot, Squid, and more.

Christopher Norton

Nov 5, 2021

Article

Why My Firm Unfriended Facebook

Christopher Norton

Oct 15, 2021

Podcast

Video

Industry Gossip (E9) O'Shaughnessy, AssetMark, FiComm and more

Christopher Norton

Oct 1, 2021

Podcast

Video

Industry Gossip (E8) Texting, Riskalyze, Fall Events and more

Christopher Norton

Aug 31, 2021

Podcast

Video

Industry Gossip (E7) Carson Group, Dynasty, Schwab, and more

Christopher Norton

Aug 2, 2021

Podcast

Video

Industry Gossip (E6) Investopedia Top 100, RobustWealth and more

Christopher Norton

Jul 8, 2021

Podcast

Video

Industry Gossip (E5) Merrill Lynch, Snappy Kraken, Altruist and more

Christopher Norton

Jun 11, 2021

Podcast

Video

Industry Gossip (E4) Riskalyze, Berkshire Boys, and more.

Christopher Norton

May 14, 2021

Podcast

Video

Industry Gossip (E3) Rithotlz, Google, RevBuilder360, and more

Christopher Norton

Apr 16, 2021

Podcast

Video

Industry Gossip (E2) Hidden Levers, Apex, Walmart, and more

Christopher Norton

Mar 17, 2021

Podcast

Video

Industry Gossip (E1) TD, Testimonials, Vise, and more

Christopher Norton

Feb 12, 2021

Showing slide 1 of 1
A podcast promotional graphic utilizing a multi-panel grid layout with black-and-white photography and solid electric blue/teal accent blocks. A vertical teal bar on the far left displays "BUILT TO CONQUER RISK®" in bold black capital letters. The main grid features behind-the-scenes production panels: a large top-left panel of a host with glasses sitting at a studio desk with a microphone and laptop; a bottom-center panel showing a digital camera monitor displaying the studio set in front of a wall-mounted Potomac logo; a top-right panel displaying a circular graphic with the words "STANDARD DEVIATIONS"; and a middle-right headshot panel of a smiling man in a suit. A small black geometric logo sits on a teal block in the bottom right corner.

Podcast

Standard Deviations Rebroadcast | Conquer Risk Podcast S7 E20

Christopher Norton

Sep 9, 2026

Article

To Podcast Or Not To Podcast: What RIAs Should Consider

Christopher Norton

Aug 31, 2026

A podcast promotional graphic using a multi-panel grid layout with black-and-white photography and vibrant yellow accent blocks. A solid yellow vertical bar on the left displays "BUILT TO CONQUER RISK®️" in bold black text. The grid contains behind-the-scenes production photos: a top-center panel showing a smiling Asian host in a suit at a microphone; a bottom-center panel showing a bald host gesturing while speaking into a microphone; a middle-right panel of a host in glasses laughing at a desk with a laptop; and a top-right panel showing all three hosts standing together in front of a wall with a large 3D Potomac logo. A small black geometric logo rests on a yellow block in the bottom right corner.

Video

Podcast

From CIA Case Officer to EOS Business Coach | Conquer Risk Podcast S7 E19

Christopher Norton

Aug 26, 2026

A podcast promotional graphic utilizing a multi-panel grid layout with black-and-white photography and solid yellow accent blocks. A vertical yellow bar on the far left displays "BUILT TO CONQUER RISK®" in bold, black capital letters. The main grid features behind-the-scenes shots of a podcast production: a wide shot of two hosts in suits sitting at a curved marble counter with studio microphones; a close-up view of a camera monitor displaying one of the hosts; a bottom-center panel showing a bald host with his eyes closed having makeup applied; and a right panel of both hosts smiling and conversing at the counter. A small black geometric interlocking logo sits over a yellow block in the bottom right corner.

Video

Podcast

Q3 Business Update: Growth, Pivots, and What Comes Next | Conquer Risk Podcast S7 E18

Christopher Norton

Aug 12, 2026

A podcast title graphic with a dynamic multi-panel grid layout using black-and-white photography and a vibrant yellow accent color. A solid yellow vertical bar on the far left contains the text "BUILT TO CONQUER RISK®" written in bold, black capital letters. The center and right sections feature a grid of black-and-white images: a close-up of a smiling woman speaking into a studio microphone; a close-up of a smiling man with glasses sitting in front of a laptop and microphone; a studio camera monitor displaying a wide shot of the set; and a portrait of both hosts smiling together in front of a large, geometric, metallic interlocking logo mounted on a dark wood-paneled wall. A matching small yellow logo sits in the bottom right corner over a solid yellow block.

Podcast

Video

What Marketing Leadership Really Looks Like in Wealth Management | Conquer Risk Podcast S7 E16

Christopher Norton

Jul 8, 2026

A multi-panel promotional graphic featuring black-and-white podcast video stills arranged in a grid separated by thick black borders and solid yellow accent blocks. A vertical yellow bar on the far left contains the bold black text "BUILT TO CONQUER RISK®". The largest video pane at the top center shows a man wearing glasses and a suit smiling while speaking into a studio microphone behind a laptop. Other panels include a close-up detail of a dark hard hat sitting among construction materials, a side profile of a man wearing glasses smiling in front of a laptop and microphone, and a wider shot of both men interacting inside the studio. A small black geometric logo sits in the lower-right yellow accent block.

Podcast

The Office Is Expanding! | Conquer Risk Podcast S7 E15

Christopher Norton

Jun 17, 2026

A bright, daytime outdoor photograph of two men walking side-by-side along a paved pathway, with the Golden Gate Bridge visible in the distant background. On the left, a man with styled brown hair and sunglasses smiles broadly while wearing a brown, utility-style jacket with large front pockets over a dark shirt. On the right, a bald man with a beard and aviator sunglasses looks slightly downward with a smile, dressed in a blue plaid suit jacket, a blue button-down shirt, and a yellow patterned tie. The background features green hills, lush coastal shrubbery, and a blue sky with light clouds behind the iconic red suspension bridge towers.

Video

Who Are You? (E14) Christopher Norton

Christopher Norton

Jun 11, 2026

A multi-panel promotional graphic featuring black-and-white podcast video stills arranged in a grid separated by thick black borders and solid yellow accent blocks. A vertical yellow bar on the far left contains the bold black text "BUILT TO CONQUER RISK®". The largest video pane at the top center shows a bald man in a suit and striped tie speaking into a studio microphone while gesturing toward a small bobblehead on the desk. Other panes feature close-up details of a desk with a toy car, a side profile of a man wearing glasses speaking into a microphone, and a wider shot of both men interacting in the studio. A small black geometric logo sits in the lower-right yellow accent block.

Podcast

Helping Advisors Unlock 401(k), 403(b), and 457 Assets with SDBAs | Conquer Risk Podcast S7 E14

Christopher Norton

Jun 3, 2026

A promotional graphic layout with a yellow and black color scheme featuring black-and-white photography from a video interview. The left side displays a large panel showing a smiling, man in a suit and tie sitting in front of a podcast microphone. The bottom left features a solid yellow block with the slogan "BUILT TO CONQUER RISK®" in bold black text. The right side is split vertically into three smaller sections: a wide top frame showing a behind-the-scenes view of the two men sitting at an outdoor desk with cameras, a middle yellow block featuring a geometric interlocking logo next to the word "POTOMAC," and a bottom frame showing a close-up of the second speaker, a man with glasses and styled hair, smiling into his microphone.

Podcast

Video

Q2 Business Updates | Conquer Risk Podcast S7 E13

Christopher Norton

May 20, 2026

A promotional graphic layout with a mint green and black color scheme featuring black-and-white photography of professional interviews. The far-left column consists of a solid green block with the vertical text "BUILT TO CONQUER RISK®". The central section features a large upper frame showing a smiling man with glasses speaking into a podcast microphone, positioned above a smaller horizontal green bar and a lower frame showing three men in suits posing together in front of a geometric logo wall. The right column is split into an upper segment of a bald man laughing, a middle segment of a man in a patterned blazer laughing into a microphone, and a lower green block featuring a small black interlocking geometric logo.

Podcast

Video

Semiconductors 101: Investing in Chips with Nick Frasse, Product Manager at VanEck | Conquer Risk Podcast S7 E12

Christopher Norton

May 6, 2026

Podcast

Guardrails by Potomac | Conquer Risk Podcast S7 E10

Christopher Norton

Apr 8, 2026

Podcast

Weighing Machine Rebroadcast | Conquer Risk Podcast S7 E9

Christopher Norton

Mar 24, 2026

A warm, inviting shot inside a rustic bar or tavern setting featuring two people interacting across a long wooden bar top. On the left, a smiling man with short hair and tinted glasses wears a grey button-down shirt over a black apron, leaning against the bar. On the right, a blonde woman in a textured burgundy blouse sits at the bar, laughing and looking toward the man. Between them on the polished wooden counter sit two glasses of amber-colored wine and a small glowing candle holder. The background shows exposed brick walls, hanging glassware, decorative gourds, an autumnal door wreath, and black pendant lights casting a cozy glow over the scene.

Video

Who Are You? (E13) Janet Goulart, RICP®, CLTC®, LUTCF®

Christopher Norton

Mar 19, 2026

Podcast

Video

Inside the Crypto Markets with ProShares’ Simeon Hyman CFA®, and Glenn Williams Jr., CMT® | Conquer Risk Podcast S7 E8

Christopher Norton

Mar 11, 2026

Podcast

Video

BondBloxx | Tools to Empower Smart Fixed Income Investors | S7 E6 Conquer Risk Podcast

Christopher Norton

Feb 11, 2026

Podcast

Why I Picked Up the Pen? | Conquer Risk Podcast S7 E5

Christopher Norton

Jan 28, 2026

Video

Who Are You? (E12) Jeff Goodnow

Christopher Norton

Jan 22, 2026

Podcast

Video

Stacy Havener: The Mindset Behind Building a Business | Conquer Risk Podcast S7 E4

Christopher Norton

Jan 14, 2026

Podcast

Video

Boosting Advisor Efficiency with AI: Insights from Jason Wenk | Conquer Risk Podcast S7 E3

Christopher Norton

Dec 17, 2025

Podcast

Video

Industry Gossip (E29)

Christopher Norton

Dec 10, 2025

Podcast

Are Conferences Worth It? | Conquer Risk Podcast S7 E2

Christopher Norton

Dec 3, 2025

Podcast

Dan Russo, CMT, Named Co-CIO | Conquer Risk Podcast S7 E1

Christopher Norton

Nov 19, 2025

Video

Who Are You? (E11) Chad Disbennett, CFP®

Christopher Norton

Nov 12, 2025

Dan Russo and Christopher Norton

Video

Who Are You? (E10) Dan Russo,CMT®

Christopher Norton

Aug 20, 2025

Christopher Meets Robert Sofia

Video

Who Are You? (E9) Robert Sofia

Christopher Norton

Jun 11, 2025

Christopher meets Chanda Sour

Video

Who Are You? (E8) Chanda Sour

Christopher Norton

Apr 24, 2025

A wide-angle, interior view looking from the passenger side toward the driver of a vintage green convertible Ford Bronco driving down a two-lane country road. The driver, a man with styled hair and sunglasses, wears a grey pullover, grey trousers, and white and brown leather driving gloves while holding the steering wheel. A professional camera rig is mounted to the right side of the open windshield, pointing back toward the driver. The background shows lush green trees lining the road under daylight conditions.

Article

Connecting with Advisors Over... Cars?

Christopher Norton

Apr 17, 2025

Christopher meets Alisa Zelaya-Perez and Gilbert Perez

Video

Who Are You? (E7) Alisa Zelaya-Perez and Gilbert Perez

Christopher Norton

Mar 13, 2025

Christopher Nortion in car with Aaron Cirksena

Video

Who Are You? (E6) Aaron Cirksena

Christopher Norton

Jan 23, 2025

Christopher meets with the CEO of Potomac Manish Khatta

Video

Who Are You? (E5) Manish Khatta

Christopher Norton

Dec 12, 2024

Christopher meets with Ryan Miller

Video

Who Are You? (E4) Ryan Miller, RICP®

Christopher Norton

Nov 14, 2024

Article

Parts Unknown

Christopher Norton

Oct 31, 2024

Video

Who Are You? (E3) Elizabeth Evanisko, CRC® and Jeff Gelormini

Christopher Norton

Oct 17, 2024

Christopher meets with Ryan Gigouis

Video

Who Are You? (E2) Ryan Gigous

Christopher Norton

Sep 19, 2024

Christopher meets with Sharon Killion

Video

Who Are You? (E1) Sharon Killion

Christopher Norton

Aug 15, 2024

Article

The true story behind paying a small fortune to the 'potomac.com' piper to strengthen our 40-year-old brand

Christopher Norton

Jul 24, 2024

Article

Potomac is launching a show designed to get RIAs to talk without an insufferable stream of "businesspeak"

Potomac

Jul 18, 2024

Video

Guardrails 8-Bit Version

Christopher Norton

Apr 1, 2024

Article

Kill Your Darlings

Christopher Norton

Nov 9, 2023

Podcast

Video

Industry Gossip (E28) Schwab, Goldman Sachs, SmartX and more

Christopher Norton

Aug 4, 2023

Podcast

Video

Industry Gossip (E27) InvestmentNews, Cetera, Pershing X, and more

Christopher Norton

Jun 16, 2023

Podcast

Video

Industry Gossip (E26) The Oracle, Envestnet, Nitrogen, and more

Christopher Norton

May 26, 2023

Article

What's In A Name?

Christopher Norton

May 11, 2023

Podcast

Video

Industry Gossip (E25) Skience, Altruist, Beetlejuice, and more

Christopher Norton

Apr 28, 2023

Podcast

Video

Industry Gossip (E24) Altruist, Orion, and Vise

Christopher Norton

Mar 10, 2023

Podcast

Video

Industry Gossip (E23) Schwab, Toews, Betterment, and More

Christopher Norton

Feb 24, 2023

Podcast

Video

Industry Gossip (E22) SEC Crackdown, FTX, Arta, and More

Christopher Norton

Dec 2, 2022

Podcast

Video

Industry Gossip (E21) InvestmentNews, Elon Musk, Riskalyze, and More

Christopher Norton

Nov 11, 2022

Podcast

Video

Industry Gossip (E20) Kim Kardashian, Cash, Fractional Work, and More

Christopher Norton

Oct 7, 2022

Podcast

Video

Industry Gossip (E19) AdviceTech Live, Altruist, TDFs, and more

Manish Khatta

Sep 9, 2022

Podcast

Video

Industry Gossip (E18) Envestnet, Adhesion, Blackrock, and more

Christopher Norton

Aug 12, 2022

Podcast

Video

Industry Gossip (E17) SMartX, Orion, TIFIN, and more

Christopher Norton

Jun 3, 2022

Article

Advisors Connecting through Client Events

Christopher Norton

May 19, 2022

Podcast

Video

Industry Gossip (E16) Redtail, Twitter, Snappy Kraken, and more

Christopher Norton

May 3, 2022

Podcast

Video

Industry Gossip (E15) WealthOS, Goldman Sachs, Wealthbox, and more

Christopher Norton

Apr 15, 2022

Podcast

Video

Industry Gossip (E14) Onramp, Choir, Vise, and more

Christopher Norton

Mar 18, 2022

Podcast

Video

Industry Gossip (E13) Orion, Wealthfront, Research by Potomac, and more

Christopher Norton

Feb 18, 2022

Podcast

Video

Industry Gossip (E12) Facet Wealth, Skience, and more

Christopher Norton

Jan 21, 2022

Podcast

Video

Industry Gossip (E11) BasisCode, Morningstar, Docupace and more

Christopher Norton

Dec 2, 2021

Podcast

Video

Industry Gossip (E10) Future Proof, Healthpilot, Squid, and more.

Christopher Norton

Nov 5, 2021

Article

Why My Firm Unfriended Facebook

Christopher Norton

Oct 15, 2021

Podcast

Video

Industry Gossip (E9) O'Shaughnessy, AssetMark, FiComm and more

Christopher Norton

Oct 1, 2021

Podcast

Video

Industry Gossip (E8) Texting, Riskalyze, Fall Events and more

Christopher Norton

Aug 31, 2021

Podcast

Video

Industry Gossip (E7) Carson Group, Dynasty, Schwab, and more

Christopher Norton

Aug 2, 2021

Podcast

Video

Industry Gossip (E6) Investopedia Top 100, RobustWealth and more

Christopher Norton

Jul 8, 2021

Podcast

Video

Industry Gossip (E5) Merrill Lynch, Snappy Kraken, Altruist and more

Christopher Norton

Jun 11, 2021

Podcast

Video

Industry Gossip (E4) Riskalyze, Berkshire Boys, and more.

Christopher Norton

May 14, 2021

Podcast

Video

Industry Gossip (E3) Rithotlz, Google, RevBuilder360, and more

Christopher Norton

Apr 16, 2021

Podcast

Video

Industry Gossip (E2) Hidden Levers, Apex, Walmart, and more

Christopher Norton

Mar 17, 2021

Podcast

Video

Industry Gossip (E1) TD, Testimonials, Vise, and more

Christopher Norton

Feb 12, 2021

Showing slide 1 of 1
A podcast promotional graphic utilizing a multi-panel grid layout with black-and-white photography and solid electric blue/teal accent blocks. A vertical teal bar on the far left displays "BUILT TO CONQUER RISK®" in bold black capital letters. The main grid features behind-the-scenes production panels: a large top-left panel of a host with glasses sitting at a studio desk with a microphone and laptop; a bottom-center panel showing a digital camera monitor displaying the studio set in front of a wall-mounted Potomac logo; a top-right panel displaying a circular graphic with the words "STANDARD DEVIATIONS"; and a middle-right headshot panel of a smiling man in a suit. A small black geometric logo sits on a teal block in the bottom right corner.

Podcast

Standard Deviations Rebroadcast | Conquer Risk Podcast S7 E20

Christopher Norton

Sep 9, 2026

Article

To Podcast Or Not To Podcast: What RIAs Should Consider

Christopher Norton

Aug 31, 2026

A podcast promotional graphic using a multi-panel grid layout with black-and-white photography and vibrant yellow accent blocks. A solid yellow vertical bar on the left displays "BUILT TO CONQUER RISK®️" in bold black text. The grid contains behind-the-scenes production photos: a top-center panel showing a smiling Asian host in a suit at a microphone; a bottom-center panel showing a bald host gesturing while speaking into a microphone; a middle-right panel of a host in glasses laughing at a desk with a laptop; and a top-right panel showing all three hosts standing together in front of a wall with a large 3D Potomac logo. A small black geometric logo rests on a yellow block in the bottom right corner.

Video

Podcast

From CIA Case Officer to EOS Business Coach | Conquer Risk Podcast S7 E19

Christopher Norton

Aug 26, 2026

A podcast promotional graphic utilizing a multi-panel grid layout with black-and-white photography and solid yellow accent blocks. A vertical yellow bar on the far left displays "BUILT TO CONQUER RISK®" in bold, black capital letters. The main grid features behind-the-scenes shots of a podcast production: a wide shot of two hosts in suits sitting at a curved marble counter with studio microphones; a close-up view of a camera monitor displaying one of the hosts; a bottom-center panel showing a bald host with his eyes closed having makeup applied; and a right panel of both hosts smiling and conversing at the counter. A small black geometric interlocking logo sits over a yellow block in the bottom right corner.

Video

Podcast

Q3 Business Update: Growth, Pivots, and What Comes Next | Conquer Risk Podcast S7 E18

Christopher Norton

Aug 12, 2026

A podcast title graphic with a dynamic multi-panel grid layout using black-and-white photography and a vibrant yellow accent color. A solid yellow vertical bar on the far left contains the text "BUILT TO CONQUER RISK®" written in bold, black capital letters. The center and right sections feature a grid of black-and-white images: a close-up of a smiling woman speaking into a studio microphone; a close-up of a smiling man with glasses sitting in front of a laptop and microphone; a studio camera monitor displaying a wide shot of the set; and a portrait of both hosts smiling together in front of a large, geometric, metallic interlocking logo mounted on a dark wood-paneled wall. A matching small yellow logo sits in the bottom right corner over a solid yellow block.

Podcast

Video

What Marketing Leadership Really Looks Like in Wealth Management | Conquer Risk Podcast S7 E16

Christopher Norton

Jul 8, 2026

A multi-panel promotional graphic featuring black-and-white podcast video stills arranged in a grid separated by thick black borders and solid yellow accent blocks. A vertical yellow bar on the far left contains the bold black text "BUILT TO CONQUER RISK®". The largest video pane at the top center shows a man wearing glasses and a suit smiling while speaking into a studio microphone behind a laptop. Other panels include a close-up detail of a dark hard hat sitting among construction materials, a side profile of a man wearing glasses smiling in front of a laptop and microphone, and a wider shot of both men interacting inside the studio. A small black geometric logo sits in the lower-right yellow accent block.

Podcast

The Office Is Expanding! | Conquer Risk Podcast S7 E15

Christopher Norton

Jun 17, 2026

A bright, daytime outdoor photograph of two men walking side-by-side along a paved pathway, with the Golden Gate Bridge visible in the distant background. On the left, a man with styled brown hair and sunglasses smiles broadly while wearing a brown, utility-style jacket with large front pockets over a dark shirt. On the right, a bald man with a beard and aviator sunglasses looks slightly downward with a smile, dressed in a blue plaid suit jacket, a blue button-down shirt, and a yellow patterned tie. The background features green hills, lush coastal shrubbery, and a blue sky with light clouds behind the iconic red suspension bridge towers.

Video

Who Are You? (E14) Christopher Norton

Christopher Norton

Jun 11, 2026

A multi-panel promotional graphic featuring black-and-white podcast video stills arranged in a grid separated by thick black borders and solid yellow accent blocks. A vertical yellow bar on the far left contains the bold black text "BUILT TO CONQUER RISK®". The largest video pane at the top center shows a bald man in a suit and striped tie speaking into a studio microphone while gesturing toward a small bobblehead on the desk. Other panes feature close-up details of a desk with a toy car, a side profile of a man wearing glasses speaking into a microphone, and a wider shot of both men interacting in the studio. A small black geometric logo sits in the lower-right yellow accent block.

Podcast

Helping Advisors Unlock 401(k), 403(b), and 457 Assets with SDBAs | Conquer Risk Podcast S7 E14

Christopher Norton

Jun 3, 2026

A promotional graphic layout with a yellow and black color scheme featuring black-and-white photography from a video interview. The left side displays a large panel showing a smiling, man in a suit and tie sitting in front of a podcast microphone. The bottom left features a solid yellow block with the slogan "BUILT TO CONQUER RISK®" in bold black text. The right side is split vertically into three smaller sections: a wide top frame showing a behind-the-scenes view of the two men sitting at an outdoor desk with cameras, a middle yellow block featuring a geometric interlocking logo next to the word "POTOMAC," and a bottom frame showing a close-up of the second speaker, a man with glasses and styled hair, smiling into his microphone.

Podcast

Video

Q2 Business Updates | Conquer Risk Podcast S7 E13

Christopher Norton

May 20, 2026

A promotional graphic layout with a mint green and black color scheme featuring black-and-white photography of professional interviews. The far-left column consists of a solid green block with the vertical text "BUILT TO CONQUER RISK®". The central section features a large upper frame showing a smiling man with glasses speaking into a podcast microphone, positioned above a smaller horizontal green bar and a lower frame showing three men in suits posing together in front of a geometric logo wall. The right column is split into an upper segment of a bald man laughing, a middle segment of a man in a patterned blazer laughing into a microphone, and a lower green block featuring a small black interlocking geometric logo.

Podcast

Video

Semiconductors 101: Investing in Chips with Nick Frasse, Product Manager at VanEck | Conquer Risk Podcast S7 E12

Christopher Norton

May 6, 2026

Podcast

Guardrails by Potomac | Conquer Risk Podcast S7 E10

Christopher Norton

Apr 8, 2026

Podcast

Weighing Machine Rebroadcast | Conquer Risk Podcast S7 E9

Christopher Norton

Mar 24, 2026

A warm, inviting shot inside a rustic bar or tavern setting featuring two people interacting across a long wooden bar top. On the left, a smiling man with short hair and tinted glasses wears a grey button-down shirt over a black apron, leaning against the bar. On the right, a blonde woman in a textured burgundy blouse sits at the bar, laughing and looking toward the man. Between them on the polished wooden counter sit two glasses of amber-colored wine and a small glowing candle holder. The background shows exposed brick walls, hanging glassware, decorative gourds, an autumnal door wreath, and black pendant lights casting a cozy glow over the scene.

Video

Who Are You? (E13) Janet Goulart, RICP®, CLTC®, LUTCF®

Christopher Norton

Mar 19, 2026

Podcast

Video

Inside the Crypto Markets with ProShares’ Simeon Hyman CFA®, and Glenn Williams Jr., CMT® | Conquer Risk Podcast S7 E8

Christopher Norton

Mar 11, 2026

Podcast

Video

BondBloxx | Tools to Empower Smart Fixed Income Investors | S7 E6 Conquer Risk Podcast

Christopher Norton

Feb 11, 2026

Podcast

Why I Picked Up the Pen? | Conquer Risk Podcast S7 E5

Christopher Norton

Jan 28, 2026

Video

Who Are You? (E12) Jeff Goodnow

Christopher Norton

Jan 22, 2026

Podcast

Video

Stacy Havener: The Mindset Behind Building a Business | Conquer Risk Podcast S7 E4

Christopher Norton

Jan 14, 2026

Podcast

Video

Boosting Advisor Efficiency with AI: Insights from Jason Wenk | Conquer Risk Podcast S7 E3

Christopher Norton

Dec 17, 2025

Podcast

Video

Industry Gossip (E29)

Christopher Norton

Dec 10, 2025

Podcast

Are Conferences Worth It? | Conquer Risk Podcast S7 E2

Christopher Norton

Dec 3, 2025

Podcast

Dan Russo, CMT, Named Co-CIO | Conquer Risk Podcast S7 E1

Christopher Norton

Nov 19, 2025

Video

Who Are You? (E11) Chad Disbennett, CFP®

Christopher Norton

Nov 12, 2025

Dan Russo and Christopher Norton

Video

Who Are You? (E10) Dan Russo,CMT®

Christopher Norton

Aug 20, 2025

Christopher Meets Robert Sofia

Video

Who Are You? (E9) Robert Sofia

Christopher Norton

Jun 11, 2025

Christopher meets Chanda Sour

Video

Who Are You? (E8) Chanda Sour

Christopher Norton

Apr 24, 2025

A wide-angle, interior view looking from the passenger side toward the driver of a vintage green convertible Ford Bronco driving down a two-lane country road. The driver, a man with styled hair and sunglasses, wears a grey pullover, grey trousers, and white and brown leather driving gloves while holding the steering wheel. A professional camera rig is mounted to the right side of the open windshield, pointing back toward the driver. The background shows lush green trees lining the road under daylight conditions.

Article

Connecting with Advisors Over... Cars?

Christopher Norton

Apr 17, 2025

Christopher meets Alisa Zelaya-Perez and Gilbert Perez

Video

Who Are You? (E7) Alisa Zelaya-Perez and Gilbert Perez

Christopher Norton

Mar 13, 2025

Christopher Nortion in car with Aaron Cirksena

Video

Who Are You? (E6) Aaron Cirksena

Christopher Norton

Jan 23, 2025

Christopher meets with the CEO of Potomac Manish Khatta

Video

Who Are You? (E5) Manish Khatta

Christopher Norton

Dec 12, 2024

Christopher meets with Ryan Miller

Video

Who Are You? (E4) Ryan Miller, RICP®

Christopher Norton

Nov 14, 2024

Article

Parts Unknown

Christopher Norton

Oct 31, 2024

Video

Who Are You? (E3) Elizabeth Evanisko, CRC® and Jeff Gelormini

Christopher Norton

Oct 17, 2024

Christopher meets with Ryan Gigouis

Video

Who Are You? (E2) Ryan Gigous

Christopher Norton

Sep 19, 2024

Christopher meets with Sharon Killion

Video

Who Are You? (E1) Sharon Killion

Christopher Norton

Aug 15, 2024

Article

The true story behind paying a small fortune to the 'potomac.com' piper to strengthen our 40-year-old brand

Christopher Norton

Jul 24, 2024

Article

Potomac is launching a show designed to get RIAs to talk without an insufferable stream of "businesspeak"

Potomac

Jul 18, 2024

Video

Guardrails 8-Bit Version

Christopher Norton

Apr 1, 2024

Article

Kill Your Darlings

Christopher Norton

Nov 9, 2023

Podcast

Video

Industry Gossip (E28) Schwab, Goldman Sachs, SmartX and more

Christopher Norton

Aug 4, 2023

Podcast

Video

Industry Gossip (E27) InvestmentNews, Cetera, Pershing X, and more

Christopher Norton

Jun 16, 2023

Podcast

Video

Industry Gossip (E26) The Oracle, Envestnet, Nitrogen, and more

Christopher Norton

May 26, 2023

Article

What's In A Name?

Christopher Norton

May 11, 2023

Podcast

Video

Industry Gossip (E25) Skience, Altruist, Beetlejuice, and more

Christopher Norton

Apr 28, 2023

Podcast

Video

Industry Gossip (E24) Altruist, Orion, and Vise

Christopher Norton

Mar 10, 2023

Podcast

Video

Industry Gossip (E23) Schwab, Toews, Betterment, and More

Christopher Norton

Feb 24, 2023

Podcast

Video

Industry Gossip (E22) SEC Crackdown, FTX, Arta, and More

Christopher Norton

Dec 2, 2022

Podcast

Video

Industry Gossip (E21) InvestmentNews, Elon Musk, Riskalyze, and More

Christopher Norton

Nov 11, 2022

Podcast

Video

Industry Gossip (E20) Kim Kardashian, Cash, Fractional Work, and More

Christopher Norton

Oct 7, 2022

Podcast

Video

Industry Gossip (E19) AdviceTech Live, Altruist, TDFs, and more

Manish Khatta

Sep 9, 2022

Podcast

Video

Industry Gossip (E18) Envestnet, Adhesion, Blackrock, and more

Christopher Norton

Aug 12, 2022

Podcast

Video

Industry Gossip (E17) SMartX, Orion, TIFIN, and more

Christopher Norton

Jun 3, 2022

Article

Advisors Connecting through Client Events

Christopher Norton

May 19, 2022

Podcast

Video

Industry Gossip (E16) Redtail, Twitter, Snappy Kraken, and more

Christopher Norton

May 3, 2022

Podcast

Video

Industry Gossip (E15) WealthOS, Goldman Sachs, Wealthbox, and more

Christopher Norton

Apr 15, 2022

Podcast

Video

Industry Gossip (E14) Onramp, Choir, Vise, and more

Christopher Norton

Mar 18, 2022

Podcast

Video

Industry Gossip (E13) Orion, Wealthfront, Research by Potomac, and more

Christopher Norton

Feb 18, 2022

Podcast

Video

Industry Gossip (E12) Facet Wealth, Skience, and more

Christopher Norton

Jan 21, 2022

Podcast

Video

Industry Gossip (E11) BasisCode, Morningstar, Docupace and more

Christopher Norton

Dec 2, 2021

Podcast

Video

Industry Gossip (E10) Future Proof, Healthpilot, Squid, and more.

Christopher Norton

Nov 5, 2021

Article

Why My Firm Unfriended Facebook

Christopher Norton

Oct 15, 2021

Podcast

Video

Industry Gossip (E9) O'Shaughnessy, AssetMark, FiComm and more

Christopher Norton

Oct 1, 2021

Podcast

Video

Industry Gossip (E8) Texting, Riskalyze, Fall Events and more

Christopher Norton

Aug 31, 2021

Podcast

Video

Industry Gossip (E7) Carson Group, Dynasty, Schwab, and more

Christopher Norton

Aug 2, 2021

Podcast

Video

Industry Gossip (E6) Investopedia Top 100, RobustWealth and more

Christopher Norton

Jul 8, 2021

Podcast

Video

Industry Gossip (E5) Merrill Lynch, Snappy Kraken, Altruist and more

Christopher Norton

Jun 11, 2021

Podcast

Video

Industry Gossip (E4) Riskalyze, Berkshire Boys, and more.

Christopher Norton

May 14, 2021

Podcast

Video

Industry Gossip (E3) Rithotlz, Google, RevBuilder360, and more

Christopher Norton

Apr 16, 2021

Podcast

Video

Industry Gossip (E2) Hidden Levers, Apex, Walmart, and more

Christopher Norton

Mar 17, 2021

Podcast

Video

Industry Gossip (E1) TD, Testimonials, Vise, and more

Christopher Norton

Feb 12, 2021

meet the other leaders

Manish Khatta

Chief Executive Officer

Jeff Goodnow

Chief Growth Officer

Dan Russo, CMT®

Co-Chief Investment Officer

Will Gray

Chief Operating Officer

(301) 901-3466

7373 Wisconsin Ave, Suite 750 Bethesda, MD 20814

company

Our Story

People of Potomac

Life at Potomac

Careers

Events

Blog

Contact

Solutions

Strategies

Guardrails

Funds

Union

TAMP

SDBA

Resources

ADV Part 2

ADV Part 3

GIPS® Report

Disclosures

© 2026 Potomac Fund Management, Inc. All Rights Reserved.

Privacy Policy

(301) 901-3466

7373 Wisconsin Ave, Suite 750 Bethesda, MD 20814

company

Our Story

People of Potomac

Life at Potomac

Careers

Events

Blog

Contact

Solutions

Strategies

Guardrails

Funds

Union

TAMP

SDBA

Resources

ADV Part 2

ADV Part 3

GIPS® Report

Disclosures

© 2026 Potomac Fund Management, Inc. All Rights Reserved.

Privacy Policy

(301) 901-3466

7373 Wisconsin Ave, Suite 750 Bethesda, MD 20814

company

Our Story

People of Potomac

Life at Potomac

Careers

Events

Blog

Contact

Solutions

Strategies

Guardrails

Funds

Union

TAMP

SDBA

Resources

ADV Part 2

ADV Part 3

GIPS® Report

Disclosures

© 2026 Potomac Fund Management, Inc.

All Rights Reserved.

Privacy Policy